Meet Beverly
Creative Director & Designer
I’m a seasoned creative director and designer with more than 20 years of experience in branding and advertising. Throughout my career, I’ve partnered with a diverse range of clients at the local, regional and national levels, bringing strategic insight and creative excellence to every project.
While my portfolio is rooted in extensive work with homebuilders and residential real estate clients, my expertise spans multiple industries, including energy, smart home, construction, healthcare and nonprofit organizations. My ability to adapt my creative approach across sectors has made me a trusted collaborator for brands seeking both impact and consistency.
Over the years, I’ve contributed my talents to a number of respected organizations, including Pixels & Ink, The George Washington University, Delucchi+, Six Half Dozen, NDG Communications and Estland. My work has earned more than 70 honors and awards, including a Gold Addy and two Gold Awards from the NAHB Nationals. My design work was also featured in the book Real Estate Graphics, highlighting my influence in the industry.
In addition to my professional achievements, I’m an active voice in the creative community. I’ve served as a panelist and guest speaker for AIGA DC and have shared my insights with students at my alma mater, James Madison University.
Professional Experience
2023-2026
Creative Director
Estland
Harrisonburg, VA
In this position, I led and mentored the creative team of designers and writers at Estland, a rapidly growing branding, web and marketing agency that services local and regional clients in the gas & oil, construction and agriculture industries. Along with overseeing creative work and interfacing with clients, I often collaborated with ownership to develop and implement agency processes across the full team.
2015-2023
Creative Director
Associate Creative Director
Senior Art Director
NDG Communications
La Plata, MD
During my tenure, I led the creative team of designers and writers at NDG, a real estate marketing agency specializing in branding and advertising for the new home industry. Along with mentoring the team, I served as the creative and design lead on a large variety of branding and campaign initiatives for clients in the new home and proptech industries. I frequently created and adapted lead generation campaigns for optimal performance. In 2016, I added a new service to the agency — I was able to grow the environmental branding side of the business by completing numerous (20+) branded community sales centers and welcome centers. I took the lead on new business initiatives within the creative team — crafting proposals, estimating hours and pitching creative to clients. I also interfaced directly with clients to come up with solutions that help solve their marketing challenges.
2012-2015
Art Director
Six Half Dozen
Alexandria, VA
In this role, I worked directly with small businesses, charities, non-profits and trade associations to create collateral, publications and marketing pieces to serve their businesses. I served as the lead designer and art director on projects while collaborating with and mentoring designers and developers.
2009-2012
Art Director
NDG Communications
La Plata, MD
I served as the art director and lead designer for a variety of local and regional homebuilders and developers, crafting community brands and advertising campaigns designed to generate leads. I also mentored and trained junior designers, ensuring that all work met brand standards.
2007-2009
Senior Graphic Designer
Delucchi+
Washington, DC
Delucchi+ (acquired by Street Sense) served the luxury condominium, hospitality and tourism industries. There, I worked closely with the creative director to create high-end branding and advertising campaigns. Being part of a small creative team, I was able to see projects through from ideation and concepting to final delivery.
2007
Graphic Designer
George Washington University
Washington, DC
At GW, I was part of their creative services department, which supports the university’s marketing and internal communication needs. As a designer, I worked on a variety of projects including brochures, financial aid packets, student orientation materials, publications, apparel and event marketing.
2004-2007
Graphic Designer
Pixels & Ink
Alexandria, VA
Pixels & Ink was my introduction to real estate marketing and branding. At this boutique design studio, I was able to take the lead on a variety of projects and interface with clients directly to share ideas and concepts. Projects ranged from logos, brochures, print advertising, signage and websites, to even drawing floor plans.
Honors & Awards
THE NATIONALS (NAHB)
2022 • Gold Award • Best 55+ Brochure
2018 • Gold Award • Best Marketing Promotion
2018 • Silver Award • Best Sales/Leasing Center
60+ GALA (NVBIA) & MAX AWARDS (MBIA)
2009 - 2023
Awards for work including logo design, sales centers, print campaigns, social media, website design, direct mail, brochure design and video in the new home industry
THE ADDYS
2009 • Gold Award • Best Brochure
